Professional awards writing and editing services
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Build credibility through award-winning recognition
Being shortlisted for—and winning—industry, partner, and broader business awards is a great way to demonstrate your credibility to customers, partners, the media, and the general public alike.
Winning awards shows that a business or individual is an industry leader and considered outstanding in their field. They give your business a competitive edge and can lead to new sales or partnerships, especially when recognition comes from a respected source, such as an industry association or well-regarded trade publication. Writing professional award submissions should form an integral part of your overarching marketing and communications strategy.
How to boost your business profile with awards
Awards submissions align your business with other industry-leading organisations while showcasing the innovative work your company does. While there’s a wide variety of awards that organisations should consider, the types of awards businesses typically nominate fall into one of four key categories:
Partner awards
Engaging with partner awards demonstrates your value to the companies you work with. It also strengthens your business relationships, positioning your business as a leading partner, which can help to secure joint customer wins.
Industry awards
Industry associations that recognise your business as a leader in the field let you achieve credibility within your space. Potential partners and customers rely on industry bodies to identify leaders in the field, and industry award wins promote your business and its successes.
Media awards
Media awards are valuable opportunities to engage with target business media publications and build your reputation. Media award wins can lead to guaranteed coverage for your business within the media outlets that you need to be seen in.
Employee awards
Employee awards demonstrate the expertise of your individual team members and are an essential way to showcase credibility and leadership in your industry. Submitting your employees for awards also lets you recognise outstanding individual performance.
How our professional awards writing and editing services can help
An experienced integrated marketing communications agency can help you create strong submissions every time, especially if they offer dedicated awards writing and editing services. They can also help you keep across additional opportunities by tracking relevant awards.
Our professional awards writing and editing services focus on:
- telling a powerful story without relying on jargon
- showcasing and accurately supporting business achievements and successes with quantifiable evidence and results
- demonstrating what makes your business stand out from your competitors
- explaining how you continue to achieve the best results for your customers.
Preparing an awards submission: three key factors
Customer/partner approval
Always get permission from the customer or partner before including their name in an award submission. This is crucial if you want to tell a strong story. It can be a costly experience to invest time, money, and resources into creating a submission only for the customer to say no at the last minute.
Information
Taking your time carefully to review the eligibility and submission criteria is critical, as it will help determine if you have all the information you need to create a compelling award submission that fits the bill. You’ll most likely fail to win if you fail to meet the brief.
Time
Writing submissions can be a time-consuming process, so it’s essential you have enough time to collect all the relevant information, supporting metrics, and approvals you need before submitting it for consideration to craft a high-quality, award-worthy submission.
Getting clients the recognition they deserve
Awards writing can be challenging, and simply meeting eligibility criteria and deadlines isn’t always enough to secure a win. Working with the right partner can help you craft a winning submission and turn those wins into additional value for your business.
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