PR and marketing services

Media training
Effective spokespeople are critical when working with the media.
They can be the difference between generating a positive, influential story or inadvertently generating a critical or negative story.

Recognition PR’s half-day training program is delivered via video conferencing or face to face. The training helps spokespeople understand what journalists are looking for in a story and how to deliver key messages. It gives spokespeople the skills and confidence to handle direct media contact successfully. 

It is designed for up to four participants from a single company at a time, is highly interactive and features plenty of engagement along the way to keep your team engaged and learning. We cover theory and context in depth, followed by a focused interview practice session for each person, with expert and detailed feedback.

Recognition’s media training program has been honed
over 35 years and has helped hundreds of executives
and specialist spokespeople build positive personal and
company reputations.

Attendees will learn how to:


  • prepare for media interviews and feel confident when speaking with journalists
  • interpret a journalist’s agenda, develop trust, and build rapport
  • communicate messages powerfully and succinctly
  • negotiate difficult questions using simple but effective techniques
  • maximise news value and structure your message for better coverage.



Contact our team today