Media and analyst relations


Recognition PR is a respected media and analyst relations firm. We help you connect proactively and consistently with the journalists and analysts that your customers listen to.

The media landscape is increasingly fractured and distributed. To successfully target the right journalists and influencers, you need a customised approach based on strong relationships and a clear understanding of the landscape. Simply blasting your story out to as many contacts as possible won’t cut through anymore.  

You need to work with an agency that understands the importance of delivering compelling, targeted stories to build credibility with the right journalists. Recognition PR can help. We’ve spent the better part of the last four decades working closely with journalists to build our clients’ reputations and help them present their narrative to their target audiences. 

Analyst relations that move the needle 

Industry analysts are also important influencers who provide insights into the structure and nature of different markets. Engaging with analysts is crucial for ensuring your organisation is understood and positioned correctly in analyst reports and industry presentations. 

Engaging the industry analyst community takes market knowledge, connections and a planned program of activity. Analysts want to be kept informed of market news and activity, but they don’t want to be treated like journalists. Many PR firms don’t appreciate the difference.  

We do. 

Recognition PR works with the media and industry analysts on behalf of most of our clients. We help keep the analyst community up to date with important developments which may influence their assessment of the wider market. We have a long history working with analyst groups like Gartner, Frost & Sullivan, IDC, Telsyte and others. 


We also keep the media in your chosen sectors informed of your thought leadership, company news, and innovations. We have built strong, lasting relationships with key journalists across the business and IT media, as well as key verticals.  

If your customers rely on media and analysts to help them understand your business and make purchasing decisions, you’ve come to the right place.  

Get in touch

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