January 2026 – Fujitsu General Australia has officially changed its business name to General Australia, effective 1 January 2026, reflecting the company’s next chapter as part of the Paloma Rheem Holdings.
The name change follows Fujitsu General Limited’s integration into Paloma Rheem Holdings Co., Ltd. in August 2025 and aligns with a global transition to the new trade name GENERAL Inc.
The change marks an important milestone in the company’s evolution, while reinforcing its long-term commitment to customers, partners, and the Australian market.
General Australia will continue to market its products under the trusted FUJITSU and GENERAL AIRSTAGE™ brands, ensuring continuity for customers and partners across residential and commercial air conditioning solutions as it slowly transitions away from the Fujitsu brand over time.
Philip Perham, managing director, General Australia and New Zealand, said, “This transition reflects both stability and opportunity. While our business name has changed, what hasn’t changed is our commitment to delivering reliable, energy-efficient air conditioning solutions backed by strong local support.
“Becoming General Australia positions us to work even more closely with Paloma Rheem Holdings group of companies, allowing us to build on our strengths, accelerate innovation, and continue delivering comfort and value to Australian homes and businesses.”
General Australia will continue normal operations, with no impact to existing customer relationships, warranties, and service arrangements. The business remains dedicated to advancing air conditioning and inverter technologies, supporting decarbonisation efforts, and contributing to a more sustainable society.
About General Australia
General Australia (formerly known as Fujitsu General Australia) is part of GENERAL Inc., a leading global manufacturer of air conditioning solutions. Proud to be Australia’s Favourite Air®, the business offers a comprehensive range of residential and commercial systems designed to deliver comfort, reliability, and energy efficiency for Australian conditions.
About Paloma Rheem Holdings Co., Ltd.
Paloma Rheem HD is one of the world’s leading air conditioning and water heating (Air and Water) companies. It consists of Paloma, based in Japan, and Rheem, based in the United States. Paloma Rheem HD manufactures and sells air conditioning, hot water, heating, and kitchen equipment. Since 2016, GENERAL Inc., (formerly Fujitsu General Limited) and Rheem have built a collaborative relationship in North America’s air conditioning sector, including mutual product supply and joint development initiatives.
