NiCE unveils 2025 International CX Excellence Award Winners, spotlighting the game-changers in AI-driven customer service automation

This year’s winners highlight the transformative impact of CXone Mpower, from measurable cost efficiencies to speedier resolution, and enhancing the experience across the entire customer service journey 

July, 4, 2025 – NiCE (Nasdaq: NICE) has announced the winners of its 2025 International CX Excellence Awards, honouring organisations from across EMEA and APAC that are redefining customer service with NiCE’s advanced artificial intelligence (AI) and automation platform, CXone Mpower. The eight honourees were celebrated at NiCE’s Interactions International 2025 event in London, the industry’s premier customer experience (CX) event. This year’s winners exemplify how cutting-edge AI and automation can unlock standout operational and business results, bringing to life NiCE’s vision: a NiCE world where connected, seamless, and happier experiences are the rule, not the exception. 

The CX Excellence Award winners demonstrated game-changing results in one of the seven below categories: 

AI Trailblazer of the Year – Showcasing organisations at the forefront of innovation, leveraging NiCE’s purpose-built AI capabilities to redefine customer experience and set new standards for the future of CX. The winner is Lloyd’s Banking Group. 

Excellent Customer Service Automation – Showcasing organisations automating the entire service journey, from intent to resolution, by harnessing CXone Mpower’s complete CX AI-powered platform. The winner is Halfords. 

Excellent CX Platform Use – Recognising organisations that have successfully harnessed the full capabilities of the CXone Mpower AI-powered platform, seamlessly orchestrating workflows, agents, and knowledge with unparalleled scale and precision. The winner is Carnival UK. 

Excellent Interaction Orchestration – Recognising mastery in orchestrating seamless interactions across all channels – voice and digital, synchronous and asynchronous, inbound and outbound, AI and human. The winner is IAG. 

Excellent Workforce Management and Augmentation – Honouring organisations harnessing CXone Mpower to elevate every role across the enterprise with AI-powered real-time guidance and decision support, driving performance at every level. The winner is Newcastle Strategic Solutions. 

President’s and Judges’ Choice – Celebrating organisations recognised for their bold vision, pioneering innovation and outstanding outcomes, selected by NiCE leadership and an expert judging panel of judges for setting new standards in customer experience. The winners are Openreach and 2degrees. 

Overall CX Excellence – Highlighting organisations that have demonstrated exceptional creativity, execution and success in leveraging NiCE solutions to deliver real, measurable impact. The winner is TalkTalk. 

Darren Rushworth, President, NiCE International, said, “In an environment where EMEA and APAC organisations must demonstrate tangible value from every AI initiative, this year’s CX Excellence Award winners are leading by example. By embracing CXone Mpower’s AI-driven platform, these organisations have streamlined operations, boosted customer satisfaction, and reimagined what is possible in customer service. We’re proud to celebrate their game-changing achievements and their commitment to exceptional experiences.” 

About NiCE 

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organisations to innovate and act, from interaction to resolution. Trusted by organisations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.