NiCE CXone Mpower builds on Snowflake AI data cloud to unlock secure, scalable CX automation across the front, middle and back office

NiCE and Snowflake will deliver open, flexible and seamless access to customer interaction data, unlocking actionable insights and accelerating enterprise-wide innovation 

NiCE (Nasdaq: NICE) has announced a strategic collaboration with Snowflake, the artificial intelligence (AI) data cloud company, to unlock the full value of customer interaction data by enabling seamless, secure data sharing across the front, middle and back office through Snowflake Secure Data Sharing. This collaboration combines NiCE CXone Mpower’s industry-leading AI for customer service automation with Snowflake’s easy, connected, and trusted platform, enabling joint customers to seamlessly access and update data to automate customer service at scale. By working with Snowflake, the two companies will be able to deliver immediate value for customers and unlock new opportunities across the enterprise landscape. 

NiCE selected Snowflake for its ability to power secure, governed data collaboration and its shared commitment to eliminating operational silos. As a core component of every CXone Mpower bundle, Snowflake provides the foundation for the CXone Mpower data lake, centralising all interaction data from across the platform and enabling that data to be merged with associated data beyond the front office. This extends the depth and breadth of CXone Mpower, enabling customers to leverage reporting, dashboarding, analytics and AI, from a single, trusted and ecosystem-wide source of truth. By expanding the reach of customer experience (CX) data into middle and back-office systems, organisations will be able to automate processes such as service fulfillment, billing, claims handling, and account updates, dramatically improving speed, accuracy, and efficiency. 

Available today, customers can leverage CXone Mpower’s built-in integration with Snowflake to securely share and activate customer interaction data across their enterprise, either as part of their current CXone Mpower bundle or through expanded enterprise automation initiatives. 

Barry Cooper, president, CX division, NiCE, said, “Partnering with Snowflake is a pivotal step in helping enterprises automate across the front, middle and back office. By connecting customer interaction data with core operational systems through the Snowflake AI Data Cloud, this integration turns insights into action, powering AI-driven workflows, streamlining fulfillment processes, and delivering faster, smarter, and more personalised customer experiences across the enterprise.” 

By leveraging the Snowflake AI Data Cloud, NiCE is joining Snowflake in empowering every enterprise to achieve its full potential through data and AI to help organisations harness the full potential of their customer experience insights. With CXone Mpower analysing hundreds of customer attributes per interaction, Snowflake provides the secure, scalable foundation to store, share, and activate this rich data across the enterprise. This collaboration empowers enterprises to operationalise interaction data at scale, integrate it seamlessly into enterprise ecosystems, and accelerate the development of AI-driven CX innovations. 

Kieran Kennedy, vice president, data cloud product partners, Snowflake said “This collaboration exemplifies how Snowflake partners are unlocking the value of AI-driven data across the enterprise.  

“By connecting NiCE’s customer interaction intelligence with broader enterprise ecosystems, we enable joint customers to automate previously siloed processes, accelerate AI adoption, and drive smarter business decisions, all from a single, secure platform.” 

This will enable joint customers to break down data silos and deliver smarter, faster, and more personalised customer experiences. With governed, secure access to high-quality CX data linked to associated ecosystem data, business leaders, data scientists, and frontline teams can make better decisions, enhance productivity, and drive consistent value across the customer journey. 

Mila D’Antonio, principal analyst, Omdia said “The NiCE-Snowflake collaboration directly addresses a longstanding challenge: connecting CX data with operational systems to enable true end-to-end automation. This integration allows enterprises to activate customer insights across departments, enhancing the ROI of both AI and data investments while driving agility and consistency in customer interactions.”  

By building tools, applications and solutions on Snowflake, product and engineering teams are able to develop, scale, and operate without operational burden, delivering differentiated products to their customers. Snowflake AI Data Cloud Product Partners help customers maximise Snowflake’s flexibility, performance, and ease of use to deliver more meaningful insights. AI Data Cloud Services Partners provide industry experience, technical expertise, and strategic best practices to help customers mitigate risk and drive business value with Snowflake throughout their entire data and AI journey. To learn more about becoming an AI Data Cloud partner, click here. 

About NiCE 

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organisations to innovate and act, from interaction to resolution. Trusted by organisations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organisation, delivering proven measurable outcomes. 

Trademark Note: NiCE and the NiCE logo are trademarks of NICE Ltd. All other marks are trademarks of their respective owners. For a full list of NICE’s marks, please see: www.nice.com/nice-trademarks.