June 8, 2020

How to create attention grabbing content

Content marketing, Copywriting

People continually change their habits, including the way they access information.

More and more, people want to see even complex information at a glance, preferring visual dashboards or videos instead of long written pieces.

Are words a thing of the past?

The earliest forms of social networking were long, in-depth communications like blogs. Social tools like Facebook status updates and micro-blogs like Twitter helped to drive the trend of shorter posts, as did the ever-increasing use of text messaging.

Where words once ruled supreme, today videos and images are more likely to win our attention. On social media platforms, photos and videos are the most shared and ‘liked’ types of media. You only have to look at the booming popularity of sites like YouTube, Instagram, and Pinterest to see this trend working its magic.

When considering how to connect with your audience keep these things in mind

Share-ability is key

Infographics are changing the way businesses communicate. They are an essential tool for anyone interested in communicating information in an easy-to-understand and shareable way.

They are a great way to add visual flair to interesting survey or poll data, while also providing useful content to share with online stakeholders across a variety of channels. At Recognition PR we’ve seen infographics work effectively for corporate PR activities, including media relations, as journalists find them easy to read and share.

Show, don’t tell

Video is another important visual communications tool. Videos are great for corporate PR and marketing activities. They are useful for customer testimonials, how to guides, event footage, and the list goes on!

It’s time to take the leap

Many businesses are still a bit reluctant to adopt visual communications. Here are some points to consider if this is something that you haven’t yet optimised for your communications campaigns:

  • map out what you want to communicate
  • identify the method in which you want to communicate i.e video, infographic
  • like any campaign, narrow in on your target market and identify your audience: where are they engaged?
  • engage a professional to create high-quality images, infographics, and videos
  • watch what other companies are doing for inspiration.

For more information on creating engaging content see our post on making your story go viral. If you need help or advice on creating and promoting your content get in touch. Call the Recognition team on +61 2 9252 2266 or email info@recognition.com.au.



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